The Oatmeal

I’ve been intrigued with this guy called, The Oatmeal, http://theoatmeal.com/, who was once a lone graphic designer who has now created over $3,170,927 on kickstarter by creating a card game.
https://www.kickstarter.com/proje…/elanlee/exploding-kittens
I was so curious as to how he got so much money, and over 1000% funded raised in over an hour. I thought he must have bought a lot of traffic, or play around with some blackhat methods. So I researched him on SEO MOZ and found that ALL of his traffic is organic! But fortunately for us, he explains some of his methods here: http://igniteshow.com/…/oatmeal-how-get-5-million-people-re…

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