PPC will usually work for any business in any industry as long as you are using the proper keywords and quality content.
Look at your metrics:
It all comes down to awareness and math.To become aware , you have to look at your back end in the Google Adwords dashboard at least once a day and see what is working.
You will know by looking at the statistics : If CPC and conversion and value creation are aligned, it will be profitable. Simple!
Your bids on keywords against your competitors:
PPC does not work when it costs more to acquire a customer using PPC than that customer generates over their lifetime. When you are a minnow swimming against the big sharks, you might have some trouble buying keywords for less than $20.
In this situation, you can do one of two things:
1) Use longtail keywords, that are cheaper and if used properly, will provide you more clicks that regular keywords because you are going after a super targeted market.
A great software for longtail keywords is a company I use, called Hittail. com.
Their software enables you to write the proper long tail keywords with the most popular long tail keywords.
I hope this post has been helpful to you.
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